FAQS
You’ve Got Questions, We’ve Got (Real) Answers
We get it—hiring a marketing team can feel like a leap of faith. So, let’s clear up the biggest questions before you even have to ask.
Working with Niki Clark Marketing
What exactly do you do?
We help wealth management firms and financial advisors stand out without resorting to cookie-cutter marketing.
That means we handle everything from branding and social media to emails, newsletters, blogs, and marketing collateral. If it falls under marketing, we handle it.
As a full marketing agency, you won’t have to juggle multiple vendors; you have one team that understands your firm and manages your marketing from start to finish.
Do you only work with financial advisors?
Yes. We primarily work with wealth management firms and financial advisors, and we love it.
Because we focus on this industry, we understand compliance, what works and what does not, and how to make financial marketing engaging instead of dull. We know how to take what you want to say and make it engaging for your audience.
BUT we also have a passion for small businesses and nonprofits.
How do you know what’s best for my business?
We start by actually listening. Wild concept, right? We take time to understand your firm’s goals, audience, and personality before creating a strategy. No one-size-fits-all marketing here—everything we do is tailored to you.
Do you offer one-off projects, or do I have to sign a contract?
How much does this cost?
It depends on what you need.
One thing is, we don’t believe in nickel-and-diming anyone. No one has time for that. When you partner with Niki Clark Marketing, we will always be very clear about the work we do and what it looks like for you. We are adamantly against surprise invoices. Being straightforward and transparent is more our vibe.
Most of our ongoing client relationships start at $5,000 per month, depending on the scope of work and the level of support your firm needs.
What if I already have an in-house marketing person?
Awesome! We love collaborating with in-house teams. Whether you need strategy support, content creation, or help filling in the gaps, we play nice with others and make sure everything stays seamless.
Do you create websites?
Yes. We design, optimize, and build.
We partner with trusted developers for the technical build, managing the entire process from beginning to end. We remain your main point of contact and oversee everything from strategy and design to launch and ongoing updates.
That means you get a high-performing website without having to deal with technical headaches.
Can you run paid ads for me?
Absolutely.
We work closely with trusted advertising specialists, depending on the platform you want to use. If paid ads make sense for your strategy, we will coordinate the entire process and manage the relationship from start to finish.
We also help ensure your ads connect to the right landing pages, messaging, and content so your marketing works together as one system.
How do we get started?
Step one: We hop on a call. You tell us what you need, we tell you what we recommend, and if we’re a good fit, we start making marketing magic. It’s that simple.
General Marketing Questions
What time of day is the best to post to social media?
It all depends. You need to look at your analytics and know what your audience likes and wants. That will determine the best time and day to post.
Will you make me go viral?
Maybe. But probably not. And honestly, that shouldn’t be the goal. We focus on building a strong brand, attracting the right audience, and creating marketing that actually converts—not just chasing likes and shares. (But hey, if you do go viral, we won’t be mad about it.)
What social media platform is the best one for me to be on?
That depends on factors such as your marketing goals, the amount of time you have, your target audience, and your personal preferences. The average person actively uses around 6.8 to 6.83 platforms per month, so chances are, whatever platform you choose, you’ll be able to connect with your audience.
Do I need to be posting videos?
Video marketing is a great marketing strategy, but there are a lot of factors to consider when you plan to implement video marketing. Video alone doesn’t make your marketing work, it’s the entire strategy behind it that is necessary. For those who want to implement video marketing, you need to be aware of the costs associated.
Does blogging still matter?
Yes! Blogging builds SEO authority, helps AI search engines find you, builds trust and credibility, supports your content strategy and helps capture leads. Blogging still works, when it’s intentional.
If a bunch of financial advisors are on LinkedIn, should I even bother?
What is a good open rate for emails?
Can't I just have AI write content for me?
You absolutely can.
However, we want you to proceed with caution. AI-generated content often sounds like everyone else’s and rarely captures your firm’s unique voice. It can come across as robotic or generic, which makes it harder for your brand to stand out.
We do not rely on AI-generated content. Our team includes professional copywriters who create custom content for every client. That means your marketing is original, aligned with your brand voice, and built to connect with your audience.
How do I show up in Google and AI searches?
Ah yes, the super fun question. Showing up in search results usually comes from creating strong, consistent, custom content that directly answers the questions your target audience is asking. That includes blog posts, educational content, website pages, and other resources that demonstrate your expertise.
Behind that content is a broader strategy that includes search optimization, structured content, and ongoing updates so search engines and AI platforms recognize your firm as a credible source.
Something we didn’t cover? Send us an email and we’ll happily answer any questions you have!