LinkedIn’s Latest Algorithm Update: What Works and What Doesn’t

by Niki Clark, Niki Clark Marketing

Approximate read time: 4-5 minutes

Key Takeaways

LinkedIn’s Algorithm Prioritizes Value and Authenticity

• The platform now focuses on informative, engaging content over viral posts or personal updates. Quality posts that deliver value to a professional audience rank better.

Avoid Algorithm Manipulation Tactics

• Practices like engagement pods, hashtag overload, and excessive tagging might offer temporary visibility but risk account penalties. Focus on building genuine engagement instead.

First-Degree Connections and Expert Insights Lead the Way

• LinkedIn emphasizes content from first-degree connections, presenting an opportunity to build stronger networks. Sharing expert advice and insights positions you as a trusted authority.

Rethinking Non-Professional Content

Selfies are not a marketing strategy. While LinkedIn gained popularity for personal content during the pandemic, the platform has shifted its focus. LinkedIn has stated it will no longer prioritize personal updates, but results vary. We still see selfies in our feeds, yet we’ve observed that high-quality, professional content can rank well without relying on selfies or even videos.

LinkedIn aims to highlight content that informs and engages—not content designed to go viral.

Avoid Trying to “Cheat” the System

Trying to game the algorithm may offer short-term visibility, but it’s not sustainable and could even result in penalties. Examples of tactics to avoid include:

• Engagement pods

• Bots and automated tools

• Mass commenting

• Generic DMs

• Hashtag overload

• Keyword stuffing

• Excessive tagging

While these might temporarily boost impressions, they don’t foster genuine engagement—and LinkedIn could flag your account.

Prioritizing First-Degree Connections

Finally, an update we can celebrate! LinkedIn is now prioritizing content from first-degree connections—the people we intentionally choose to network with. Expect to see more posts from your connections, which opens up greater opportunities for meaningful interactions.

Focus on Expert Knowledge and Advice

To establish yourself as a trusted authority, share your expertise freely. Offer valuable insights, opinions, and advice to grow your personal brand and build recognition.

• Explain why an article matters to your audience.

• Provide thoughtful commentary or respectfully challenge new trends.

• Highlight lessons learned from your own experiences.

The more value you deliver, the more you’ll attract and retain a professional audience.

What Works Instead

If you want to succeed under LinkedIn’s new algorithm, focus on strategies that build authentic connections and credibility:

• Authentic Engagement – Prioritize meaningful conversations over vanity metrics.

• Consistency – Post regularly to stay visible without spamming your audience.

• Strong Hooks – Grab attention quickly to encourage readers to keep scrolling.

• Storytelling – Make your insights relatable through personal stories and examples.

• Calls to Action – Prompt readers to comment, share, or message you for more information.

• Native Content – Use LinkedIn’s built-in tools for publishing rather than linking to external sites.